Marketing By Notes FAQ

Marketing By Notes” is a guided playbook designed to empower entrepreneurs and marketers in developing unique marketing strategies.

While ChatGPT can be helpful in creating marketing content, it often misses the unique essence of individual businesses. “Marketing By Notes” provides a structured method to ensure valuable insights are captured and transformed into actionable strategies specifically tailored to your business.

By following the 10-step process in this playbook, you will:

  • Capture key insights specific to your business and goals
  • Organize your thoughts and convert them into actionable strategies
  • Build detailed marketing plans aligned with your unique business goals
  • Use AI for deeper insights and seamless transition from planning to execution

The first step is “DIG DEEPER,” which involves drafting a comprehensive project brief. This critical step sets the stage by gathering information about your business, products, services, competitors, target audience, and marketing channels. This information forms a solid foundation for developing an effective and tailored marketing strategy.

After each step in the playbook, you are directed to an AI-powered dashboard where you input your notes and observations. The AI analyzes this information, providing deeper insights and helping you refine your strategy.

A customer journey is a map of each stage of a customer’s experience with your brand, from initial awareness to post-purchase loyalty. Understanding the customer journey is crucial for identifying touchpoints, potential barriers, and opportunities to enhance the overall experience.

Stakeholder mapping identifies the primary, secondary, and tertiary stakeholders involved in your project or business. This process helps to understand their interests and objectives, their influence on the project’s success, and the broader ecosystem (partners, suppliers, competitors) they are a part of. By understanding these relationships, you can develop a marketing strategy that effectively addresses the needs and concerns of key stakeholders.

By completing the 10 steps, you will have developed a comprehensive marketing plan, including:

  • A powerful marketing story and message
  • A deep understanding of your target audience and their customer journey
  • A clear picture of your business ecosystem and its stakeholders
  • A defined targeting strategy and the most effective channels to reach your audience
  • Access to additional resources to guide you further in implementing your plan

Still Have More Inquiries?

If you have any additional questions or specific concerns not covered here, please feel free to reach out to us. We’re always here to help and provide you with the answers you need.

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